One of the most interesting facets of Public Relations and writing is that you are dealing with sensitive issues that are derived from a multitude of sources and areas. In reality as a good PR writer and figure you need to really have a solid foundation for the economy not just in our country but in the world. You need to be a business minded individual first and a communicator second. If you constantly keep up on current events that are affecting our world it will make you a sharp informed Publicist that will be ready for anything and will have the knowledge to put client’s minds at ease. If knowledge is power and Public Relations writers control that knowledge and information it only makes sense to educate yourself.
As an Economics minor I find myself reading the Economist regularly and overall I think this should be a great read for anybody in the PR industry. This link will take you to a magazine that is well versed in all areas of the world and will help you see things from the big picture.
Economics is the study of human behavior and Publicist attempt to manage behavior makes sense!
2 comments:
I completely agree with you that knowledge is power and that as business and PR people we need to be knowledgeable about current events.
Personally, I have many friends who I know couldn't care less about what is happening around the world. And as much as I try to convince them that it is important to be aware of global events and issues they seem to think that their personal lives are not affected by what is going on. And that is DEFINITELY NOT the case!
Whether it's shopping, getting gas, or vacationing in another country, we are affected with everything we do!
Hopefully, more of us will realize that the world works as a whole instead of just as individual societies. If we achieve this, than working together and understanding one another will be easier.
Currently I am taking an economics class and often times I wonder why this is required in our field, but after reading your post I can see where you are coming from. It is so important to be up to date on all of the things happening in the world to be an informed writer. In the future people are going to be receiving information from us and we are going to have to give them knowledgeable information on different topics that we will be writing about and the only way we can do this is to begin now by doing research.
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