Importance of online social media for PR

http://www.youtube.com/watch?v=aDgDvBvv3oA

This piece I saw on YouTube is very interesting and relevant to issues we have discussed in class. The speaker begins by discussing how many traditional PR professionals are mistaking public relations for media relations. Public relations is how an organization deals with its public. This is different, he explains, than media relations, or how an organization deals with mainstream media, such as magazines, newspapers, radio, television reporters, editors and broadcasters.

Traditional PR executives forget that they can communicate directly to the public through the company website, blogs or even press releases. Smart organizations are reaching out today by realizing that this is not the only way to reach out to people. This emphasizes the importance of online social media. By continuing to engage in media relations but also being aware of these new opportunities, PR professionals will be able to better target their audience.

everythingpr

Explaining the Impact of Twitter, Friendfeed and Social Media 2.0

From: pkitano, 4 months ago

Explaining the Impact of Twitter, Friendfeed and Social Media 2.0

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Explaining Twitter, Friendfeed and Social Media 2.0 and its Impact on Online Marketing


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My Response to "Anatomy of a Bad Pitch"

One of my biggest fears is that I will be "outed" for sending a bad pitch to the  media. There is no standard for pitching and I worry that I will not meet the proper requirements. I thought that David Fleet's article "The Anatomy of a Bad Pitch" was very informative and helpful. I liked how he told where the pitch went wrong and gave advice on how to improve it. From the article I learned that it is important to make your pitch personalized, show the recipient that you know the type of work that they do, include a call to action and sign your name. Sounds easy, right? Even though I will most likely be nervous the first time I pitch a story, if I follow fleets advice as well as what I have learned in class then I know that I will be able to pitch properly and build relationships.

EverythingPR

Social Media For Up and Coming PR Practitioners

From: bnixon, 2 hours ago

Social Media For Up and Coming PR Practitioners

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