Tiger Woods has been all over the news after last week's mysterious single-car accident outside of his house in California. Since the accident, he has remained very quiet about the whole matter and has made little efforts at commenting. I believe Tiger has failed to efficiently deal with this issue that has caused extensive media coverage.
Many are criticizing Tiger and "his people's" issue management. In the articles, "Woods may be failing 'PR 101', could learn from Kobe, Dave" and "Tiger Woods engulfed in PR storm" the authors explain why Tiger should come clean already.
Tiger needs to make a better statement than he has thus far. He has canceled all police interviews and has made only one statement through his website. If it was just an accident, why the cover-up? Not commenting only makes you look guilty. The media and tabloids will only seek continue to seek answers, which will only generate more unwanted publicity.
I understand privacy, however I think the best solution would be to deal with the issue and tell what really happened so speculation will stop. Put an end to all the rumors of affairs, arguments with his wife, etc.
Tiger Woods is a public figure and role model. Many people look up to him and admire his talent. If something did happen, own up. The public will forgive him and soon forget. If it truly was an accident, make a statement and be done with this whole ordeal.
With all this aside, I still love you Tiger.
http://businessmirror.com.ph/home/sports/19176-woods-may-be-failing-pr-101-could-learn-from-kobe-dave.html
http://edition.cnn.com/2009/SHOWBIZ/12/01/tiger.woods.public.relations/
This class blog provides a forum for PR students to practice their blog writing and learn more about social media in PR practice.
Showing posts with label Tiger Woods. Show all posts
Showing posts with label Tiger Woods. Show all posts
Tuesday, December 1, 2009
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