Social Media Gaining Ground with Major Companies

It's amazing to me that, even during a recession, social media use with major corporations is still going strong and even gaining ground. I guess I'd just assume they have bigger fish to fry. Not so, according to this MarketWire article. Apparently 50% of all companies are increasing their investment level in social media monitoring. There is a wealth of free-flowing, unmonitored information on these sites where people feel free to vent, rave, or offer suggestions about businesses and products. In a true testament to how important social media has become, companies are now hiring people with social media monitoring as part of their job description. I think such improvements in this type of monitoring is exciting because it truly does give more power to the people. We consumers have something to say, and social media is quickly becoming one of the best and easiest ways to get our voices heard.