Social Media is Changing Business!

I recently read a blog about how social media has profoundly changed business. I thought it was interesting because we have discussed how significant it is that we as PR practitioners engage in interaction with social media in various communication classes at Marquette. The view of social media has dramatically shifted already, and it will continue to as more developments are made in this arena.

The blogger lists five positions related to social media that didn't exist five years ago. One listed is a Blogger Outreach Manager/Blog Cultivation Expert. The article explains that bloggers are a potentially significant new constituency for public relations efforts, and they are the engines that drives successful viral marketing promotions.

Cool!