This article discusses how negative PR for advertising travels fast by using online sites like Twitter. The article discusses how Dr. Pepper said they would give a free Dr. Pepper to every American if Guns 'N Roses released their new album Chinese Democracy. They failed to do so and people spread the news around by using online blogging sites.
The article goes on to mention that this is true for any industry. Using online blogger sites like Twitter, help spread good news as well as bad news. It seems that negative publicity always travels faster than positive because negative publicity is more interesting to people.
There are also more examples of how negative PR for advertising spreads faster through bloggers. They go on to mention the Motrin ad campaign as well as others.
Online blogging is definatly the wave of the future in terms of spreading news and keeping in touch with people. This article just goes on to show the power that online bloggers have.
Showing posts with label Blogging. Show all posts
Showing posts with label Blogging. Show all posts
Monday, December 8, 2008
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