This article discusses how negative PR for advertising travels fast by using online sites like Twitter. The article discusses how Dr. Pepper said they would give a free Dr. Pepper to every American if Guns 'N Roses released their new album Chinese Democracy. They failed to do so and people spread the news around by using online blogging sites.
The article goes on to mention that this is true for any industry. Using online blogger sites like Twitter, help spread good news as well as bad news. It seems that negative publicity always travels faster than positive because negative publicity is more interesting to people.
There are also more examples of how negative PR for advertising spreads faster through bloggers. They go on to mention the Motrin ad campaign as well as others.
Online blogging is definatly the wave of the future in terms of spreading news and keeping in touch with people. This article just goes on to show the power that online bloggers have.
2 comments:
I think the Twitter ad campaign is a great example of the impact that online blogging can have. As technology continues to advance the forms of communication, it is important that PR practitioners be able to respond quickly and appropriately in times of crisis.
I'm in a Corporate Communications class this semster, and we had to complete group papers. One group had a member twitter that they were writing a paper about the online shoe company Zappos, and somehow, an executive from Zappos saw it. They immediately contacted this person and offered to send them information and anything else they may need to complete the project. I thought it was amazing that Twitter could connect a college student with an executive from an online shoe company.
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