I've been reading a lot of articles and seen on the news stories about the relief efforts in the aftermath of Hurricanes Gustav and Ike in the South. While the result of these natural disasters has been devastating, I think from a P.R. standpoint, this has created an opportunity for large companies and organizations to use their money and talents to aid in the relief.
I just read an article on PR Newswire online that Wal-Mart has partnered with the American Red Cross, Salvation Army and a few other foundations. Their efforts have resulted in a $2.5 million donation to provide support for those in Louisiana and Texas.
This is overwhelming, and really a big step for Wal-Mart's image, as they have donated tangible consumer items such as food, water and clothing in addition to the monetary grants. I like to think that PR gives companies opportunities like this to step up and better their own name by coming to the aid of others in a time of need.
1 comment:
I completely agree, however, considering how big Wal-Mart is, 2.5 million dollars is not much. Especially with their awful reputation, you'd think they would be more willing to help out hurricane victims.
What they are doing is a start, but with their current revenue, you'd think they would offer forward a more suitable donation.
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