Businesses jumping on social media and marketing bandwagon

In last week's issue of the Business Journal of Greater Milwaukee, two different stories focused on companies doing innovative things with Internet marketing and using social media. Other Business Journals around the country picked up the stories and print articles of their own on how companies are utilizing new technologies. This trend in business publications shows a larger trend in business operations. More and more companies are relying on the Internet to get their message across and are relying on social media for free marketing and for monitoring their brand. Often the PR agencies behind these companies are the driving forces behind such efforts.