If you haven't heard or checked it out yet, I suggest you all take a look at Brian Solis' blog titled "PR 2.0" (http://www.briansolis.com/). Brian Solis is a PR professional who blogs on new communications, social media, and marketing in today's society. His articles are very interesting and relevant to the material we are learning in class. Brian also invites guest bloggers to share their knowledge of the PR profession.
One particular article I found helpful was "If This Headline Doesn't Catch Your Attention, I Failed" by guest blogger, Shannon Paul (http://www.briansolis.com/2009/08/if-this-headline-doesnt-catch-your-attention-i-failed/). She basically stressed the importance of a good headlines in writing press material. Before reading this article I never put much thought into how important a good headline is. I decided to summarize some key points that I took from the article.
1. A headline should be worthy of attention- good content will be recognized.
2. Make headlines relevant for readers. It must have good key words and phrases that the public is searching for. PR professionals must write attention-grabbing material.
3. A headline helps position press material in the best interest of the public.
4. PR is more than just writing and pitching.
1 comment:
Very helpful links. I usually struggle the most with writing headlines or leads in professional writing. I never want to come off too corny or completely lose the reader's attention so they don't read what I wrote.
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