I'll get back to that point in a second, but first: I was giving a tour for Marquette's Office of Undergraduate Admissions today to a guy from the northern suburbs of Chicago (go figure). He said that one of the reasons that he wanted to check out Marquette University and why he's never even thought to go visit Loyola Chicago is because "Marquette is everywhere. I mean, you guys advertise on Facebook and you're on Twitter and stuff."
The Chris Brogan blog really reminds me about this. Why does Marquette use social media? My answer- because Marquette knows how to use social media and their message on social media matches their in person message. MU's social media is very mission driven and provides news and advertising that relates well to what is happening on campus, as well as advertising to students who very much appreciate hearing about the school through these non-traditional routes.
The Office of Undergraduate Admissions prides itself on personal tours and great service. One of the things that we have been doing for three years now is creating Facebook groups for prospective MU students where tour guides answer their questions. I think this is a great way to connect what the office does in real life to what they do on social media.
4 comments:
I think Marquette does a tremendous job using all the social media outputs. I know that we even have a youtube video advertising the history and importance of a jesuit education. I could definitely understand why a student would want to be a part of a University that is so connected. I think that Marquette is certainly a head of the game when it comes to using social media as a source for advertising to prospective students, and communicating with currents ones.
jesuit 2.0 video
http://bit.ly/5wcDq
Dont you think, that all niversities eemed to be fisrt a marketing product than anything else? I mean you judge a University by its ranking, its curriculum not by how eeffective it is in using social media! Where i am from that is how we do thing, but its a different culture, isn't?
I think that is really interesting that Marquette has such a social media presence. To be completely honest, I don't remember seeing much about Marquette via social media when I was looking into the school but I also think that kind of shows how much the social media world has grown throughout the past couple years even. It makes me wonder how much it is going to grow even more within the coming years. Only time will tell I guess!
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