There has been a lot of talk about social media and its affect on the business world. It has been amazing to watch social media grow from teen fad to future of my profession. Many industries are using public relations in conjunction with social media in a variety of ways to reach its target audience. As an avid follower of the music industry, I have noticed that artists are increasingly involved in social media. Sites such as Blogger, MySpace, Facebook, and Twitter are starting to replace many traditional artists’ websites.
One example of how an artist can utilize social media is Ryan Leslie. Ryan Leslie is a musician who was dissatisfied with the marketing efforts of his major label (Universal) and decided to market himself. In 2005 he launched his own youtube channel titled Ryan Leslie TV. On the site he uploads content like music videos, studio footage, and day-to-day footage of his development as an artist.
Ryan Leslie has taken his social media efforts one-step further with his site RyanLeslie.com. The site is a one stop shop for all matters concerning Ryan Leslie. It allows fans to read blogs, watch videos, and experience the life of Ryan Leslie on a day-to-day basis with Twitter updates..
The site may seem a bit personal in nature, but Ryan Leslie is a pioneer and has already realized the influence consumer interaction can have on his success. Ryan Leslie has an advantage in marketing research, because he can now market himself as desired by the end consumer, his fans.
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