The reach of social media is growing longer by the second. Yet as more and more brands jump on the digital bandwagon, I can't help but wonder ... Does the social media sphere have a place for every brand?
Taking a huge step forward into the 21st Century, Kohl’s Department Stores has begun execution of a social media distribution strategy. Most people don't view the Fortune 500 retailer as a tech-savvy company, but the first of a three-video series has already been posted to YouTube. This first video is from a back-to-school event that Kohl’s did with the Dream Center in Los Angeles, where more than 1,500 underprivileged inner-city kids were given backpacks, school supplies and haircuts to get them ready for school.
I like how the video aims to raise awareness of Kohl's goodwill and social responsibility as opposed to its clothing. It's a side of the corporation many shoppers would not see otherwise. However, as I look at the mere 372 views, I have to wonder if enough impressions will be made to justify the cost.
Take a look at the first video. Do you think Kohl's will succeed in captivating the YouTube audience? (Keep in mind, their target audience is females ages 24 - 54.)
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