Google will now have, what it calls, a real time search page. Google's new real-time display will be more interactive than the usual static search engine results page we have seen previously. The display will feature a scroll along bar with a pause button that will allow people to stop and start results pages and the paid advertising on the side. With this new infrastructure, google will be partnering with Facebook, Twitter, and MySpace to get help with their real-time results. This will also give the most up-to-date trends for people to be able research.
My first reaction when reading this news story was, what difference will this really make with search results and why did Google think it necessary to take this step? I soon found out! Google's partnering with Twitter comes from the ever-growing competition and pressure Bing is putting on Google's search engine. Google hopes that this new partnership and real time search display for the most updated trends and search results will help leave Bing in the dust. Is this effort by Google enough to keep Bing away? Only time will tell.
1 comment:
I didn't realize that Bing was the motivation behind Google's decision to add real time search. It's an interesting insight.
Personally, I do not think Google will be overtaken by Bing anytime soon. The long-standing search engine defines the search industry and sets the rules of the game for all other major players including Bing and Yahoo. I have tried searching the same term in both Bing and Google multiple times and am continually amazed at the difference in the results. I am usually happier with Google's output. You should try it!
Special features like Google Ad Words can also be beneficial. I recently used this service to help choose my keywords for a social media release, and the results were excellent. To sign up for a Google Ad Words account and use the service for free, visit this link:
http://adwords.google.com/select/
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