Obviously the company has been incredibly successful, but I found a lot of their tactics very surprising and impressive.
First, there emphasis on the brand and not about the creators behind it. The CEO is committed to making sure that people are not familiar with him, but rather with the concept of Target.
Second, the lab they use for research where Target tests products before they go to stores to ensure costumer satisfaction. I find it reassuring to know they do this. For example, Target has real customers test how easy (or hard) it is to put together a grill they sell.
Third, their rules and regulations regarding the styling of the brand which is probably what made the bulls-eye so impressive.
And finally, their proactive approach to staying on the public's good side through philanthropic ventures. This tactic has probably helped them stay clear of the bad press Wal-Mart receives rather frequently.
Target is a great example of genius branding... and therefore PR
1 comment:
Thanks so much for posting this information. I, for one, am an avid fan of Target. I had one thought while reading your post, "oh of course!" It is incredibly clear that Target is consumer centered. It is clear that the employees of Target are constantly asking themselves, "what can I do to make the customers' lives easier?" That is why Target does so well. Thanks for sharing the information.
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