It is without a doubt that Barack Obama's campaign team did an excellent job getting Obama out and making his name a brand. AdAge examines what the team did to help get Obama's name out there as well as help him win the presidency. David Plouffe led the team and did a great job according to many professionals in the industry. He did a great job of of blending technology and strategic research helped him get the grassroots organization out there. He managed to coordinate and create a brand through the use of research, strategic decisions, and the right kind of advertising. But the Obama campaign didn't just focus on the Obama image, they also focused on getting people out and voting. Plouffe also did a great job as well of getting free press as well. This is the goal of a PR professional. Plouffe had other great resources as well. He had a wonderful team helping him plan and create. But most importantly, the team created a great strategic plan to get Obama's name out there and get peple excited about the Obama campaign.
Here's the article: http://adage.com/article?article_id=132357
1 comment:
I agree that the campaign did a fantastic job of branding Barack Obama, especially to a younger generation. I think the campaign cashed in on every type of ad possible. When I would open up my internet, it never failed .... there was always an add for Obama, whether it was asking me to vote for him or just to exercise my right to vote in general. His ads were present on Facebook and Myspace which are two major sites for the younger audience. These were the places that I rarely, if ever, saw an ad for McCain.
The campaign did an amazing job not letting us forget that Barack Obama meant change ... and change is just what our generation is looking for!
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