As everyone knows, the economy sucks right now. Everything is taking a hit. People are trying to save the money and they have are not really willing to spend it. Thus, advertisers and those involved in Public Relations need to come up with a new way to get consumers out there buying products. AdAge reports on how televions now is expecting a terrible 2009 season. Since TV is a great media to reach consumer's, and TV is seeing a drop, it is going to be harder to get to the target market. So what does this mean for advertising and the media? What can they do to change this? I think it's going to be important for agencies to step up and really take charge of the industry, otherwise, all these media industries will continue to see a downturn. It will be interesting to see how PR professionals will begin to handle these situations as well. Their clients are beginning to see huge profit loses and are turning to their PR people to help keep up the organziation's image.
look at the article here: http://adage.com/mediaworks/article?article_id=132400
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