I just read an interesting article in PRWeek about the PR campaign surrounding Proposition 8. The article reflects on how Proposition 8 was passed in California largely because gay rights activists did not have a strong, consistent PR strategy. Instead, their campaign was largely reactive and did not show the adverse impact that Proposition 8 would have on individuals. PR strategists recommend "putting a human face" on the issue as activists continue to fight the passing of Proposition 8.
I think it's interesting how messaging strategy can determine public opinion and election results so greatly. PR campaigns are often what voters rely on to become informed and then make their decisions. For this reason, it is important that politics and PR are integrated.
1 comment:
Proposition 8 is a complete joke and while i understand what you're saying - in that they revoked that right because of the gay activists lack of PR, it makes the state of california look very unorganized and weak. Especially since the idea of gay marriage seems to be such a large deal in the US it is laughable that they would pass and and then revoke the right, as if something went 'wrong' and they decided it wasn't a good idea.
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