Tuesday, October 13, 2009
How great is social media?
My daily routine for getting on the internet:
CNN
Twitter (ever since we had to for class)
Perezhilton.com
So while browsing CNN I saw an article on social media and class. Check it out here. After reading it it got me thinking. How affective is Facebook advertising, blogs, Twitter, Myspace. Certain demographics tend to be on Facebook and a different demographic is on MySpace, according to the article. Like any other way of advertising or getting media attention, you have to be aware of who you are reaching. I think the hard part of social media is that people assume everyone is a part of it. While I am part of the world that checks Facebook and Twitter daily, others are not. Maybe your key audience doesn't even know how Twitter works!
The point is, like with many other things, it sounds wonderful. A quick way to reach millions of people quickly, but according to this it is a very specific type of people. PR, advertisers, and marketers should be aware of the type of social media they use and the people they are going to be reaching. You might not be getting to all different demographics you want.
Subscribe to:
Post Comments (Atom)
2 comments:
Jenny, in regard to your blog, I actually find it interesting when you mentioned how companies are reviewing their use of social media. It has occurred to me recently that, yes, everyone is on Twitter and Facebook, but Facebook especially seems to have a "young and immature" perception to me. Twitter, depending on people's view of how credible it is, is used extensively now by larger organizations. Are we creeping away from professionalism in using such sites? They are good for the information, but I guess it comes down to how much you rely on the information you attain from them.
First off, I have a similar routine of Web sites/social media sites I visit without thinking every time I sit down at the computer. If I could channel all that time to my homework, I'd be so much more productive!
I agree that Facebook and MySpace ads often seem to aim for a "young and immature" crowd. I do not find those ads credible and rarely click on them. In some cases, I find them offensive and click the 'thumbs down' button to erase them from my sidebar.
I cannot speak for everyone, but I am sure other students feel the same way. Businesses need to evaluate which audiences pay attention to social media ads. Just because certain targets use the sites does not mean they look to social media for products and purchase decisions.
Post a Comment