I found this article on crisis communication. I think that this topic is often overlooked in classes as well as in the real world. People are unaware that it a crisis may happen at any moment. This article offers some great ideas for developing a crisis communication plan.
Another part of this article that is important is that it mentions communication within an organization. Communication with employees, senior staff members, investors, etc is important especially in a crisis situation. If you maintain channels of open communication with all of these people, then in a crisis communication situation, there will be no surprises.
Here is the link to the article: http://www.nytimes.com/external/gigaom/2008/10/19/19gigaom-a-startup-roadmap-for-good-crisis-communications-25185.html.
1 comment:
Crisis Communication is vital aspect of PR and I feel we should incorporate a few more classes about it. Perhaps enough classes so students can major in it much like the new Corporate Communications major.
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