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Tuesday, October 21, 2008

Sarah Palin on "SNL": Good or bad PR?

This past Saturday night, Sarah Palin appeared on "Saturday Night Live."  While many were anxious for her to appear on the show, they are now questioning whether it was a good PR move for the McCain presidential campaign.  The Palin spoofs on "SNL" have certainly increased the public interest in her as an individual and candidate.  Yet, she was poking fun of herself and watching others mock her this past Saturday.  Because of this publicity appearance, how will the public now view Palin?  Does this make her seem weaker in the media or public's eye?  

Ultimately, I think that it was a good PR move for Palin to appear on "SNL."  There was certainly demand for her to do so, and I think if she had not there would have been negative backlash.  (Think of all the negative publicity the McCain campaign received after McCain backed out of the "Late Night with David Letterman" appearance he had scheduled.)  In this case, the old saying "any publicity is good publicity" is true.

5 comments:

Steven Novak said...

It seemed like a good move because if people are making fun of you esp. SNL its better to embrace then scold it. It shows she has a good sense of humor and adds more human qualities to her.

Mary said...

After reading your post, I did a little research. I found two articles that give each point of view. The first one is kind of an interview with Alec Baldwin. He was saying that it was a good move for her to be on the show. http://latimesblogs.latimes.com/washington/2008/10/sarah-palin-ale.html

I also was reading the the episode featuring the actual Sarah Palin was the highest rated episode of SNL in the last 14 years.

I personally think that it was a good move for her because it shows that she is able to make fun of herself. I think it shows her to a wider demographic of people.

bex said...

I do think it was interesting to watch her, but I don't really see what her being on SNL accomplished. Perhaps they were trying to prove she could laugh at herself? Or make her appeal to a younger crowd? I think since she was on SNL she should have gone all out, and actually performed in a skit. Yes, she was on weekend update, and danced to her rap, but I think it would have been a more worthwhile endeavor to have her do more on the show.

Basically it didn't change my vote, and I doubt it changed anyone else's either.

H W said...

I found it kind of strange that she would want to go on the show. I'm assuming she would have seen the Tina Fey skits and knew she was just going to be made fun of. But She seemed to be a good sport. She took all of it well, most likely thinking it would strengthen the campaign. And I agree, it did not change my vote, but did somewhat change my view of Sarah Palin, and not in her favor.

liz m said...

I'm not sure it was a good move to Palin to appear on SNL. While clearly the spoofs put her in the entertainment limelight, I don't think her poking fun at herself was necessarily a good idea.

She needed to leave that to the comedians. I think McCain backing out of a Letterman appearance is different because that's a combination of entertainment and information, whereas SNL's purpose is solely to entertain.