Letter to a Friend

Dear Friend,

I know that you are concerned that I plan on pursuing a career in Public Relations, but I would like to assure you that I believe this is an honorable and excellent profession for me to enter. There are too many myths about what a PR professional is and I believe this is where you’re getting your skewed perception of what a Public Relations really is.

Many people believe that the job of a Public Relations specialist is to spin stories and manipulate people. However, there is much more to this growing industry. Public Relations includes activities and policies used to create public interest in a particular person, idea, product, institution, or business establishment. These Public Relations professionals work to present their product, client, or company in a positive and favorable light. This simply means that the PR representative is emphasizing the good of their client. In order to create this stellar image of the client, PR professionals use a mixture of media, advertising, and promotion. This combination gets their clients name out to the public.

Another important part of public relations is creating a favorable relationship between the product and the public. The public is the target audience for many PR professionals. This means the intention of Public Relations is to inform and persuade.

I hope that I have cleared up some of the negative opinions you may have of Public Relations. Please understand that there are many positive aspects of the industry as well. I would really appreciate your support in all my future decisions.

Thank you,

 

Christine