It has been brought to my attention that you have been misled about the goals and means of Public Relations. Seeing as though I am going into a career in this field, I thought I could clarify some points so it doesn't seem as if your niece is turning to the dark side for a job.
Public Relations is actually a very complex and compelling career, with many different responsibilities. One key component of PR is communication. This communication is two-way: sending messages, news, announcements, releases, and such to the public to keep them informed and updated on a company's progress and projects. It is also just as important for messages and reactions from the public to be brought back to the company, so they can understand how they are being perceived and interpreted by the community. This feedback is usually collected through research and surveys, collecting information from the public and bringing it back to the company so they can learn what they are doing right/wrong and make adjustments if needed.
Another way to communicate to the public is by creating venues such as brochures, pamphlets, publications, and news releases to aide in communicating from a company to the public.
Another responsibility is crisis control for a company, if something bad were to happen. PR professionals are brought into a company both to create a plan of action for the crisis, as well as create plans for a company to avoid crisis in the future.
In addition, PR professionals also launch new products or services that a company is coming out with. Again, a marketing plan is drawn up by a PR professional to bring attention to the launch.
So as you can see, Public Relations professionals have a genuine concern for a company, as well as the public, when performing his/her job. It is not a career based on deception and cunning plans, but on promoting a relationship between a company and the public.
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